By Kristina Fabrin Jakobsen, Emily Lange and Simrun Mannan
#BreakUpWithPlastic
Principles of Interaction Design, Georgia Institute of Technology, 2018. #BreakUpWithPlastic is an awareness campaign targeting single use plastic. Taking the relatable concept of a breakup and mimicking it the toxic relationship we've all got with plastic. We hope the tongue in cheek copy grabs attention and motivates people to find more sustainable alternatives. The campaign consists of 6 posters, an instagram profile (@_plasticbye) and user engagement through personal stories utilising our hashtag #BreakUpWithPlastic.
