Logo
Posters
Guide: Side A
Guide: Side B
Key Cards
RTB
High School, Transdisciplinary Design, 2014. The Right to Bike (RTB) campaign promotes a new bike sharing scheme within Cape Town's CBD. The concept derived from growing problem of mobility and transportation in Cape Town, South Africa. Everyone has The Right to Bike, the posters visually depicting the many benefits that biking bring. The guide then explaining how the scheme works with the pop out keycards outlining basic bike etiquette rules as well as a map of possible bike routes. The concept then also being that if a consumer were to use the service of a collaborative partner one will be issued a sticker with a QR code that enables a free bike ride, this QR code will also being available on the posters. The actual bikes will be donated to townships after 2 years. Based on collaborative and transdisciplinary practices. Consisting of; a logo, 6 puzzle like posters , an animation, website, app and guide booklet, map and set of 6 stickers.
