By: Kristina Fabrin Jakobsen and Emily Lange
Vitamin Redesign
Principles of Interaction and Information Design, Georgia Tech, 2018. With a brief to find a piece of information design that we regarded as was “bad” design. We made the decision of re-designing a multi-vitamin bottle label from Centrum. We decided to explore vitamin packaging as I had the personal experience of buying a multivitamin supplement and was left feeling really confused and uninformed despite a complete visual information overload. Our goal was to create a captivating, understandable and desirable experience. “Clutter and confusion are failures of design, not attributes of information.” -Edward Tufte
