Logo
Stickers
WAVE
Ø is a campaign designed to promote open communication amongst strangers on the street through a simple wave hello. Danes are especially closed off outside of their own social circles resulting in many newcomers and tourists not feeling very welcome when in Copenhagen. Studies also show that danish citizens increasingly feel more lonely. Designed are a series of 6 funny and ironic stickers intended to be stuck around the city, catching peoples' attention and generating conversation. A promotional video is also attached. A sea wave translated to danish is bølge, the name of the campaign is Følg Bølgen (Follow the Wave) which is then shortened to just Ø, the logo forming this letter however altered with a curved line, this then demonstrating the waving action. A wave that hits the shore and spreads throughout the land.
